Logo Update | CultureFire
CultureFire designs and facilitates corporate events focusing on communication and emotional intelligence. They approached Eos with a vivid purple and orange logo, seeking to make it softer and warmer. Keywords were flame, family, and welcome.
Eos layered gradients inside of the word to give that soft appeal while maintaining the bright spot, focusing the viewers on the flame icon.
The updated logo and icon are shown above, while the original logo and icon are shown below. The last image shows the breakdown of the shapes that went into making this soft but complex effect.
