Vector Illustrations | CultureFire

CultureFire, a company that designs and facilitates corporate events centered on emotional intelligence and communication, approached Eos to elevate the visual experience of their offerings packet. Aimed at potential clients in middle management and above, the packet's goal was to inspire leaders to rethink how company culture is built—and to feel energized about making meaningful change.

Originally, Eos was commissioned to create a single illustration for a dense, text-heavy page. That first piece—depicting the cultural DNA of a company as a living flame—was so well received that additional illustrations were commissioned to complete the series. All three now appear across CultureFire’s broader branding, and the success of the visuals led to Eos being hired to redesign the company’s logo in a matching style.

Each illustration captures an abstract but emotionally resonant concept, with room for the text to blend with it. One shows the inner spark of passion that lights within each person and spreads from one individual to the next. Another visualizes the ripple effect of emotional states within a team. The centerpiece, inspired by the phrase “cultural DNA,” represents a company’s culture as something active, evolving, and alive—like fire itself.

Technically, Eos used Adobe Illustrator, InDesign, and Procreate to achieve a rich, layered look that goes beyond what's expected from vector illustration. Strategic masking and layered gradients create a sense of translucency, motion, and depth—avoiding the flatness of typical digital gradients. Viewers experience flow, texture, and warmth, rather than cold vector perfection. The result feels both modern and organic, matching the writer’s voice and making the packet more engaging, readable, and less intimidating to its audience.

This project showcases Eos’s ability to translate abstract ideas into compelling visual metaphors—ones that not only supported the content, but ultimately helped reshape the company’s entire visual identity.